Shopify search overhaul and product presentation

Fine jewelry · Middle TN

A Middle Tennessee fine-jewelry retailer wanted more people to find it on Google. We overhauled their Shopify store's SEO and product presentation.

What we built

  • Standardized collection imagery and improved mobile responsiveness
  • Added fuller product details on each page
  • Cleaned up metadata: size, material, collection, and removed irrelevant keywords
  • Added product reviews and reorganized collections to support upsells

What it does

Overhauled a fine-jewelry store's SEO foundation: cleaned-up metadata, richer product detail, standardized imagery, and reorganized collections, so it's structured to earn organic search and support upsells.

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More work

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